“Web Presence”

Formulating a “wicked” research problem
  • Sherre Roy
  • Paul Ledington
Conference paper


Businesses want a “Web Presence” but what is such a thing? Can it be designed? What if we see web site developers as the purposeful shapers of “Web Presence”, does this affect their design processes? Indeed can “Presence” be defined?

As much as “Web Presence” may open a Pandora’s box of questions and issues, this paper does not focus on “Web Presence”. It concentrates on the related concept of seeing web site developers as purposeful shapers of a “Web Presence”. The research study described in this paper goes “back to basics” to begin to formulate the research problem and demonstrate the feasibility of progress through analysing three research sites of developers creating business “Presence” web sites.


Soft System Methodology Information System Development System Owner Sunshine Coast Sole Operator 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 2004

Authors and Affiliations

  • Sherre Roy
    • 1
  • Paul Ledington
  1. 1.University of the Sunshine CoastMaroochydore DCAustralia

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