Risk Exposure and Risk Attitude

  • Rosalie T. Ruegg
  • Harold E. Marshall


Investments in long-lived projects such as buildings are characterized by uncertainties regarding project life, operation and maintenance costs, revenues, and other factors that affect project economics. Since the exact values of these variable factors are usually unknown, it is difficult to make economic evaluations with a high degree of reliability.


Decision Maker Utility Function Marginal Utility Risk Exposure Utility Theory 
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Copyright information

© Springer Science+Business Media New York 1990

Authors and Affiliations

  • Rosalie T. Ruegg
  • Harold E. Marshall

There are no affiliations available

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