TV anytime, anywhere, anyhow and according to the consumer’s means! This does not only relate to TV in its current form for distributing monolithic assets to consumers. Seeing TV and all its newly emerging forms converging towards a service space shifts paradigms tremendously. TV is a medium for distributing any arbitrary services. The European Union developed therefore the concept of ambient multimedia  as goal for their future project initiatives.
KeywordsService Type Cooperative Service Service Space Wireless Design Shopping Good
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