Experiments with Subliminal Manipulation

  • Gudmund J. W. Smith
Part of the Path in Psychology book series (PATH)

Abstract

In 1951, at Harvard University, there was much talk about reactions to ambiguity. A study of these reactions could, it was thought, capture a variety of personality characteristics. Influenced by this discussion and armed with a Gerbrandt’s box tachistoscope, the present author set out to translate the ambiguity problem to a manageable laboratory situation. The idea was to present two conflicting pictures after each other in the tachistoscope. The first picture in a pair could be a schematic happy face, the immediately following one a schematic sad face.

Keywords

Identity Test Emotional Word Axillary Lymph Node Metastasis Avoidance Strategy Creative People 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 2001

Authors and Affiliations

  • Gudmund J. W. Smith
    • 1
  1. 1.Lund UniversityLundSweden

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