Choosing a Value Positioning: Strategic Objectives, Options, and Choice

  • Edwin J. Nijssen
  • Ruud T. Frambach


In the previous chapters we set the stage for strategy formulation. The outcome of the analyses has provided us with an understanding of the status quo of the company and the market’s key success factors. Competitors and customers have been analyzed in general and in detail. This and other analyses of the external environment have helped us understand the market place and its trends define the requirements to compete successfully for the future. The company’s situation has also been studied carefully and its strengths and weaknesses were defined using a core competence perspective. The analysis of the financial situation helped to determine our investment-slack.


Mission Statement Product Leadership Cost Leader Customer Process Mobility Barrier 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 2001

Authors and Affiliations

  • Edwin J. Nijssen
    • 1
  • Ruud T. Frambach
    • 2
  1. 1.Nijmegen School of ManagementThe Netherlands
  2. 2.Free University AmsterdamThe Netherlands

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