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Decision Making and Action

The Search for a Dominance Structure

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Part of the book series: The Springer Series in Social Clinical Psychology ((SSSC))

Abstract

There is a close link between decision making and action. By making a decision a person commits herself to act in a certain way. However, in behavioral decision research, the link between decision making and action is largely neglected. The reason may be that decision making primarily is seen as a question of forming preferences, i.e., a question of finding the better or best alternative. However, in contrast to decisions preferences are not necessarily linked to actions. An individual may prefer alternative x to alternative y without committing herself to any action. That is, the alternatives in preferences need not be action alternatives (e.g., preferences among articles of consumption), which always is true in a decision situation (e.g., in decisions to buy an article of consumption).

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Montgomery, H. (1998). Decision Making and Action. In: Kofta, M., Weary, G., Sedek, G. (eds) Personal Control in Action. The Springer Series in Social Clinical Psychology. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-2901-6_11

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  • DOI: https://doi.org/10.1007/978-1-4757-2901-6_11

  • Publisher Name: Springer, Boston, MA

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