Optimizing a Retail Promotional Calendar by Mixed Integer, Linear Programming

Smith, Stephen A.

doi:10.1007/978-1-4757-2876-7_8

Stephen A. Smith³

Part of the book series: Applied Optimization ((APOP,volume 16))

290 Accesses

Abstract

This paper formulates a linear programming model for determining an optimal promotional calendar for retail seasonal planning. The objective is to maximize the total season profit, subject to given resource constraints and seasonal variations, by selecting from a finite set of possible promotion policies that can be used each week.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Chapter: USD 29.95; Price excludes VAT (USA)

eBook: USD 129.00; Price excludes VAT (USA)

Softcover Book: USD 169.99; Price excludes VAT (USA)

Hardcover Book: USD 169.99; Price excludes VAT (USA)

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

References

D. Achabal, S. McIntyre, and S. Smith, 1990, Maximizing Profits from Department Store Promotions, Journal of Retailing, 66, 383 - 407.
Google Scholar
R. C. Blattberg and S. A. Neslin, 1990, Sales Promotion: Concepts, Methods and Strategies, Prentice-Hall, Englewood Cliffs, NJ.
Google Scholar
F. Glover and E. Woolsey, 1974, Converting the 0-1 Polynomial Programming Problem to a 0-1 Linear Program, Operations Research, 22, 180 - 200.
Article Google Scholar
D. M. Hanssens, L. Parsons, and R. Schultz, 1990, Market Response Models: Econometric and Time Series Analysis, Kluwer Academic Publishers, Boston, MA.
Google Scholar
K. Kalyanam, 1996, Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach, Marketing Science, 15, 207 - 221.
Article Google Scholar
S. A. Smith, D. Achabal, and S. McIntyre, 1994, A Two Stage Sales Forecasting Procedure Using Discounted Least Squares, Journal of Marketing Research, 31, 44 - 56.
Article Google Scholar
S. A. Smith, R. Collins, and S. H. McIntyre, 1996, A Discrete Optimization Model for Seasonal Merchandise Planning, Retail Workbench Working Paper W-RW96-01, Santa Clara University.
Google Scholar
L. J. Watters, 1967 Reduction of Integer Polynomial Programming Problems to Zero-One Linear Programming Problems, Operations Research, 15, 1171 - 1194.
Article Google Scholar

Download references

Author information

Authors and Affiliations

University of Santa Clara, Santa Clara, California, USA
Stephen A. Smith

Authors

Stephen A. Smith
View author publications
You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

Department of Management Science & Information Systems, and the Center for Management of Operations and Logistics, University of Texas at Austin, Austin, Texas, USA
Gang Yu

Rights and permissions

Reprints and permissions

Copyright information

About this chapter

Cite this chapter

Smith, S.A. (1998). Optimizing a Retail Promotional Calendar by Mixed Integer, Linear Programming. In: Yu, G. (eds) Industrial Applications of Combinatorial Optimization. Applied Optimization, vol 16. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-2876-7_8

Download citation

DOI: https://doi.org/10.1007/978-1-4757-2876-7_8
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4419-4797-0
Online ISBN: 978-1-4757-2876-7
eBook Packages: Springer Book Archive

Publish with us

Policies and ethics