Optimizing a Retail Promotional Calendar by Mixed Integer, Linear Programming

  • Stephen A. Smith
Part of the Applied Optimization book series (APOP, volume 16)


This paper formulates a linear programming model for determining an optimal promotional calendar for retail seasonal planning. The objective is to maximize the total season profit, subject to given resource constraints and seasonal variations, by selecting from a finite set of possible promotion policies that can be used each week.


Linear Programming Model Safety Stock Price Response Unit Sale Sales Target 
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Copyright information

© Springer Science+Business Media Dordrecht 1998

Authors and Affiliations

  • Stephen A. Smith
    • 1
  1. 1.University of Santa ClaraSanta ClaraUSA

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