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Franchising: All Around the World

  • Evaristo Nogales Castilla
  • María Sancho Mejías
Part of the Applied Optimization book series (APOP, volume 19)

Abstract

Franchising has become one of the most important commercial formulas in the entire world. The present study seeks to defend this statement leaning on in the data that about the peculiar situation of each geographical area presents. The picked up information not only refers to the usual data about franchisors and franchisees number but rather it shows, in those cases in that it has been possible to obtain the information, the macroeconomic reflection of franchising, in short billing and number of generated employments, as well as the tendency that foregonely will follow this system in next years.

Keywords

Franchising Development International perspective 

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References

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Copyright information

© Springer Science+Business Media Dordrecht 1998

Authors and Affiliations

  • Evaristo Nogales Castilla
    • 1
  • María Sancho Mejías
    • 1
  1. 1.Deparment of Business Management & MarketingUniversity of SevilleSpain

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