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Towards Connectionist Merchandising: A Conceptual and Operational Definition

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Bio-Mimetic Approaches in Management Science

Part of the book series: Advances in Computational Management Science ((AICM,volume 1))

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Abstract

One of the most fundamental problems in merchandising is to optimise the layout of complementary products in the shelf-spaces. We propose two nonstandard heuristics to solve this type of problem: the first one is based on the simulated annealing method and the second one on genetic algorithms.

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Author information

Authors and Affiliations

  1. CREREG UMR CNRS C 6585, IGR IAE, University of Rennes I, 11 Rue Jean Macé, BP 1997, 35019, Rennes, France

    Ph. Robert Demontrond

  2. Department SMAD, Research Group “Agoral Gestion”, E.N.I.T.I.A.A., Rue de la Géraudière, BP 82225, 44322, Nantes Cedex 3, France

    D. Thiel

Authors
  1. Ph. Robert Demontrond
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  2. D. Thiel
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Editor information

Editors and Affiliations

  1. University of Poitiers, France

    Jacques-Marie Aurifeille (Director of the GREGEOI) (Director of the GREGEOI)

  2. University of Nantes, France

    Christophe Deissenberg (Director of the LEN-C3E) (Director of the LEN-C3E)

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© 1998 Springer Science+Business Media Dordrecht

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Demontrond, P.R., Thiel, D. (1998). Towards Connectionist Merchandising: A Conceptual and Operational Definition. In: Aurifeille, JM., Deissenberg, C. (eds) Bio-Mimetic Approaches in Management Science. Advances in Computational Management Science, vol 1. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-2821-7_8

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  • DOI: https://doi.org/10.1007/978-1-4757-2821-7_8

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4419-4791-8

  • Online ISBN: 978-1-4757-2821-7

  • eBook Packages: Springer Book Archive

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