Product Durability and Marketing Strategies

  • Michel Kostecki


This chapter identifies a road-map of challenges confronting both businesses and government policies in the area of optimal life of consumer durables.


Market Strategy Consumer Durable Service Economy Mass Consumption Product Durability 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media Dordrecht 1998

Authors and Affiliations

  • Michel Kostecki
    • 1
  1. 1.The Enterprise InstituteUniversity of NeuchâtelSwitzerland

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