Abstract
Product durability is usually looked upon as a key component in assessing a product’s environmental impact (c.f. Cooper, 1994 and 1996, Börlin and Stahel, 1987). The marketing aspects of product longevity are rarely discussed either by the marketing practitioners or in the scientific literature. It is an important omission since the life span of consumer durables is, first of all, about consumer satisfaction.
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© 1998 Springer Science+Business Media Dordrecht
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Kostecki, M. (1998). Conclusions. In: Kostecki, M. (eds) The Durable Use of Consumer Products. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-2819-4_12
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DOI: https://doi.org/10.1007/978-1-4757-2819-4_12
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