Winemaking pp 270-304 | Cite as

Marketing

  • Richard P. Vine
  • Ellen M. Harkness
  • Theresa Browning
  • Cheri Wagner

Abstract

Whereas the excitement and pride of releasing the first vintage is fulfilling, it is a grave mistake to depend on the public sharing that enthusiasm once all the opening celebrations are over. It is at this point that many new wineries commence the failure process. Consequently, it is of essential importance that a comprehensive marketing plan be in place for generating a flow of revenue.

Keywords

Private Label News Release Sales Promotion Marketing Plan Retail Shop 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Science+Business Media Dordrecht 1997

Authors and Affiliations

  • Richard P. Vine
    • 1
  • Ellen M. Harkness
    • 1
  • Theresa Browning
    • 2
  • Cheri Wagner
    • 2
  1. 1.Purdue UniversityUSA
  2. 2.Indiana Wine Grape CouncilUSA

Personalised recommendations