Using Partial Least Squares and LISREL to Research International Strategies

  • Johan Roos
  • George S. Yip
  • Johny K. Johansson


Four studies are described to illustrate the usage of latent variable structural equations modeling in research on internationalization strategies. The first two studies address the relationship between globalization strategies and structure, and the role of national differences. The third and fourth studies describe factors affecting the performance of international strategic alliances. The literature and theoretical reviews are purposely kept brief, as the paper focuses on methodological issues, with the emphasis on how to apply structural equations modeling techniques. The paper specifically compares PLS and LISREL, the two most common structural equations modeling techniques used in empirical testing.


Partial Little Square Knowledge Transfer Latent Construct Global Strategy Manifest Variable 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media Dordrecht 1997

Authors and Affiliations

  • Johan Roos
    • 1
  • George S. Yip
    • 2
  • Johny K. Johansson
    • 3
  1. 1.International Institute for Management DevelopmentSwitzerland
  2. 2.Anderson Graduate School of ManagementUniversity of CaliforniaUSA
  3. 3.School of Business Administration Georgetown UniversityUSA

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