Improved Total Development Process: Overcoming the Ten Cash Drains

  • Don Clausing


The existing development process of a product in the United States delivers products that are only average in quality and cost, and are delivered to the market late. (Japan is the benchmark.) This is the result of the Ten Cash Drains:
  1. 1.

    Technology Push, but Where’s the Pull?

  2. 2.

    Disregard for Voice of the Customer

  3. 3.

    Eureka Concept

  4. 4.

    Pretend Designs

  5. 5.

    Pampered Product

  6. 6.

    Hardware Swamps

  7. 7.

    Here’s the Product; Where’s the Factory?

  8. 8.

    We’ve Always Made It This Way

  9. 9.


  10. 10.

    Give Me My Targets; Let Me Do My Thing.



Control Chart Production Capability Total Development Concept Selection Technology Push 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  2. Hauser, J. R., and Clausing, D. P. (1988). The house of quality. Harvard Business Review, May—June, pp. 63–73.Google Scholar
  3. Phadke, M. S. (1989). Quality engineering using robust design. Englewood Cliffs, NJ: Prentice Hall.Google Scholar
  4. Pugh, S. (1981). Concept selection, a method that works. Proceedings ICED, Rome, pp. 497–506.Google Scholar
  5. Taguchi, G. and Clausing, D. P. (1990). Robust quality, Harvard Business Review, Jan.—Feb., pp. 65–75.Google Scholar

Copyright information

© Springer Science+Business Media New York 1996

Authors and Affiliations

  • Don Clausing

There are no affiliations available

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