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Language: Being Familiar

  • Michael Alley

Abstract

To inform your audience, you have to use language that your audience understands. When you have an audience outside your area of expertise, it is often difficult to find familiar language. Why? Scientists and engineers work on particular crooks of particular ridges of particular mountains, and each mountain has its own special set of terms. These terms may be words or abbreviations:
  • Plasma Physics: glow discharge MHD

  • Hemodynamics: immunodeficiency B cells

  • Spectroscopy: gas chromatography GC/MS

Keywords

Heat Transfer Fluid Railway Carriage Familiar Language Empire State Building Solar Energy Technology 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

  1. Einstein, Albert, Relativity: the Special and General Theory, trans, by R. W. Lawson (New York: Crown Publishers, 1945), p. 9.Google Scholar
  2. Einstein, Albert, “Physik und Realität,” trans, by J. Piccard, Journal of the Franklin Institute, vol. 221 (March 1936), p. 313. Original text: “Alle Wissenschaft ist nur eine Verfeinerung des Denkens des Alltags.” zbMATHCrossRefGoogle Scholar
  3. Feyman, Richard P., Robert B. Leighton, and Matthew Sands, The Feynman Lectures on Physics, vol. II (Reading, MA: Addison-Wesley Publishing Co., 1964), p. 1.Google Scholar
  4. Freud, Sigmund, “The Anatomy of the Mental Personality,” Lecture 31, New Introductory Lectures on Psychoanalysis, trans, by W. J. H. Sprott (New York: Norton, 1933), p. 108.Google Scholar
  5. Wilson, William D., and Robert Gallagher, “The Need for Supercomputers in Nuclear Weapon Design” (Livermore, CA: Sandia National Laboratories, 1985), pp. 10–11.Google Scholar

Copyright information

© Springer Science+Business Media New York 1996

Authors and Affiliations

  • Michael Alley
    • 1
  1. 1.Mechanical Engineering, Electrical and Computer EngineeringVirginia TechBlacksburgUSA

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