Organizational Change, 1990s Style
Management in the 1990s seems to be filled with many words beginning with “re” Some of the most common are renew, reengineer, restructure, revitalize, reenergize, refraine, reinvigorate, and, unfortunately, redundancy. Why are we so fascinated with or in need of all these “re” words? One answer centers around organizational dynamics. Change has escalated to such an intense level that the old paradigms of organizations—how we classify and treat people within organizations—and of organizational leadership have themselves changed. We need new ways to cope with change—not only to describe it, but also to manage it in positive and proactive ways. The old cliché is that we have “taken the bull by the horns,” meaning that we are taking charge. In some ways, all these “re” words are the organizational equivalent of whistling in the dark or reciting an organizational mantra: “We are not afraid of the future. We understand the future. We are clearly in charge and ready for the future.”
KeywordsRoad Traffic Accident Vice President Hospital Administration Health Board Clerical Staff
Unable to display preview. Download preview PDF.
- 1.Change for Change’s Sake. Management Review September 1994;9 .Google Scholar
- 2.Beatty RW, Ulrich DO. Re-energizing the mature organization Organizational Dynamics Summer 1991;20:16–30.Google Scholar
- 3.Argyris C. On Organizational Learning. Cambridge, MA: Blackwell, 1992;1.Google Scholar
- 4.Senge PM, Roberts C, Ross RB, Smith BJ, Kleiner A. The Fifth Discipline Field Book: Strategies and Tools for Building a Learning Organization. New York: Doubleday, 1994.Google Scholar