Organizational Change, 1990s Style

  • Marion J. Ball
  • Judith V. Douglas
  • Andrew J. C. Blyth
Part of the Computers in Health Care book series (HI)


Management in the 1990s seems to be filled with many words beginning with “re” Some of the most common are renew, reengineer, restructure, revitalize, reenergize, refraine, reinvigorate, and, unfortunately, redundancy. Why are we so fascinated with or in need of all these “re” words? One answer centers around organizational dynamics. Change has escalated to such an intense level that the old paradigms of organizations—how we classify and treat people within organizations—and of organizational leadership have themselves changed. We need new ways to cope with change—not only to describe it, but also to manage it in positive and proactive ways. The old cliché is that we have “taken the bull by the horns,” meaning that we are taking charge. In some ways, all these “re” words are the organizational equivalent of whistling in the dark or reciting an organizational mantra: “We are not afraid of the future. We understand the future. We are clearly in charge and ready for the future.”


Road Traffic Accident Vice President Hospital Administration Health Board Clerical Staff 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 1995

Authors and Affiliations

  • Marion J. Ball
  • Judith V. Douglas
  • Andrew J. C. Blyth

There are no affiliations available

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