Two Approaches to Attitude Assessment Using the Pupil Response
In 1965 Eckhard Hess published an article in the Scientific American entitled, “Attitude and Pupil Size”, in which he described a number of studies relating the psychological content of various kinds of stimuli to changes in pupil size. While “attitude” was not rigidly defined, it was clear that it represented a number of dimensions such as: preference, interest, attractiveness, pleasantness, motivation, emotion, and arousal.
KeywordsGrade Level Emotional Response Sexual Arousal Verbal Response Pupil Size
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