Two Approaches to Attitude Assessment Using the Pupil Response

  • Niles Bernick

Abstract

In 1965 Eckhard Hess published an article in the Scientific American entitled, “Attitude and Pupil Size”, in which he described a number of studies relating the psychological content of various kinds of stimuli to changes in pupil size. While “attitude” was not rigidly defined, it was clear that it represented a number of dimensions such as: preference, interest, attractiveness, pleasantness, motivation, emotion, and arousal.

Keywords

Grade Level Emotional Response Sexual Arousal Verbal Response Pupil Size 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 1974

Authors and Affiliations

  • Niles Bernick
    • 1
  1. 1.Psychophysiology LaboratoryNIDA Clinical Research CenterLexingtonUSA

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