Production and Inventory Control: Effect of Sales Promotion

  • R. P. Martin
  • P. H. Lowe


This paper reviews some aspects of stock control and production scheduling encountered by a manufacturer of frozen food. Production is on a batch basis and because of the nature of the products there is no work in progress. The concept of sales promotion is introduced and its effects on the inventory and production-control systems are illustrated. The various forms of promotion are described and the problems of promotion response forecasting are assessed.


Production Schedule Inventory Control Customer Order Freeze Food Sales Promotion 
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  1. [1]
    Bailey P & Tavernier G (1970) Design of Stock Control Systems and Records Gower Press, Essex.Google Scholar
  2. [2]
    Lewis C D (1970) Scientific Inventory Control Butterworth, London.Google Scholar
  3. [3]
    Lewis C D (1975) Demand Analysis and Inventory Control Saxon House.Google Scholar

Copyright information

© Springer Science+Business Media New York 1986

Authors and Affiliations

  • R. P. Martin
    • 1
  • P. H. Lowe
    • 1
  1. 1.Department of Production TechnologyBrunel UniversityUxbridge, MiddlesexUK

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