Customer Service — Its Role in Warehousing
The concept of customer service evolved when management realized that growth in sales comes more easily from increasing sales to existing customers than from finding new ones. Customer service provides a way to sell more to present customers by improving service to them. Both customer service managers and warehouse managers obviously have the common goal of improving company profits, but frequently there is wide division of opinion on how this goal should be met1.
KeywordsCustomer Service Warehouse Manager Practical Handbook Emergency Order Sales Contest
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- 1.This chapter is from an article by Warren Blanding, Chief Operating Executive of Marketing Publications, Incorporated. The article appeared in Warehousing and Physical Distribution Productivity Report, Vol. 18, No. 9 Marketing Publications, Inc., Silver Spring, MD.Google Scholar
- 2.See Chapter 38.Google Scholar
- 3.Quality Is Free, The Art of Making Quality Certain by Philip B. Crosby, McGraw-Hill Book Company, 1221 Avenue of the Americas, New York, NY 10020.Google Scholar