Abstract
The concept of customer service evolved when management realized that growth in sales comes more easily from increasing sales to existing customers than from finding new ones. Customer service provides a way to sell more to present customers by improving service to them. Both customer service managers and warehouse managers obviously have the common goal of improving company profits, but frequently there is wide division of opinion on how this goal should be met1.
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References
This chapter is from an article by Warren Blanding, Chief Operating Executive of Marketing Publications, Incorporated. The article appeared in Warehousing and Physical Distribution Productivity Report, Vol. 18, No. 9 Marketing Publications, Inc., Silver Spring, MD.
See Chapter 38.
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© 1990 Springer Science+Business Media New York
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Ackerman, K.B. (1990). Customer Service — Its Role in Warehousing. In: Practical Handbook of Warehousing. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-1194-3_33
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DOI: https://doi.org/10.1007/978-1-4757-1194-3_33
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4757-1196-7
Online ISBN: 978-1-4757-1194-3
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