• Kenneth B. Ackerman


“Postponement” in distribution is the art of putting-off to the last possible moment the final formulation of a product, or committing it to the market place. The theory of postponement is nothing new. It has been discussed in marketing and logistics textbooks for several decades.


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  1. 1.
    Alderson, Wroe — “Marketing Efficiency and the Principle of Postponement,” Cost and Profit Outlook III, 4 (September 1950).Google Scholar
  2. 2.
    Heskett, James L., Marketing. 1976, Macmillan Publishing Co., Inc., N.Y.Google Scholar
  3. 3.
    This chapter is based on Vol. 14, No. 12 of Warehousing and Physical Distribution Productivity Report, Marketing Publications, Inc ., Silver Spring, MD.Google Scholar

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© Springer Science+Business Media New York 1990

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  • Kenneth B. Ackerman

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