“Postponement” in distribution is the art of putting-off to the last possible moment the final formulation of a product, or committing it to the market place. The theory of postponement is nothing new. It has been discussed in marketing and logistics textbooks for several decades.
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- 1.Alderson, Wroe — “Marketing Efficiency and the Principle of Postponement,” Cost and Profit Outlook III, 4 (September 1950).Google Scholar
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- 3.This chapter is based on Vol. 14, No. 12 of Warehousing and Physical Distribution Productivity Report, Marketing Publications, Inc ., Silver Spring, MD.Google Scholar