Abstract
“Evaluative Meaning”(EM) refers to the favorable and unfavorable connotations of linguistic terms. Since Osgood et al. (1957) conceived of EM as one semantic dimension among others of their Semantic-Differential model, EM has usually been regarded as a sort of connotation of the same order as other affective and/or descriptive connotations. This means, for instance, that a glass of beer may be characterized by descriptive attributes regarding temperature (cold), taste (bitter), alcoholic strength (strong) etc., and in addition by positive or negative evaluative attributes (good or bad) that are considered independent of the descriptive attributes.
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© 1982 Plenum Press, New York
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Peeters, G. (1982). Implications of a Relativistic Evaluative-Meaning Concept for Persuasive Communication. In: Lowenthal, F., Vandamme, F., Cordier, J. (eds) Language and Language Acquisition. Springer, Boston, MA. https://doi.org/10.1007/978-1-4684-9099-2_36
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DOI: https://doi.org/10.1007/978-1-4684-9099-2_36
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