Abstract
How many Americans, I wonder, remember the long lineups to obtain gas in the latter part of January 1974? The impact of that national crisis is a distinct memory for some, perhaps, but probably not for the majority. And what about the effect of such recollections on current energy consumption? Surprisingly, little, even though prices have doubled for all kinds of energy compared with two years ago. For example, gasoline consumption has remained steady, almost oblivious to the 50% increase in prices since 1973, and while thermostats were lowered by 2°F or even 3°F during the winter of 1974, this practice did not persist. In any case it reduced domestic fuel demand by less than 2% since substantial heat losses still occurred due to inadequate insulation, a legacy of the era of cheap fuel and improperly scrutinized building codes (Ford Energy Policy Project, 1974, pp. 119–120).
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O’Riordan, T. (1976). Attitudes, Behavior, and Environmental Policy Issues. In: Altman, I., Wohlwill, J.F. (eds) Human Behavior and Environment. Springer, Boston, MA. https://doi.org/10.1007/978-1-4684-2550-5_1
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