Abstract
Public concern about issues, such as, animal welfare and environmental pollution appears to be increasing in northwestern Europe and in the US (Guither and Curtis, 1983; Ekesbo, 1992; Barkema, 1993). This creates opportunities for selecting market segments to which more value can be offered through product differentiation. Demands of this type refer to a large extent, to the upstream farm stages of the so-called production-marketing chain, requiring that those consumer preferences be incorporated in all stages involved. In establishing product differentiation policies, animal welfare preferences and the additional cost of or profitability from production have to be balanced. To date, these aspects of animal welfare - perceptions and economics - have been analyzed neither extensively nor in an integrated manner. This paper elaborates on animal welfare in the pork chain, including the evaluation of its perception and economics.
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den Ouden, M., Huirne, R.B.M., Dijkhuizen, A.A. (1997). The Impact of Changing Pig Welfare Preferences on the Economics of Pork Production-Marketing Chains. In: Wierenga, B., van Tilburg, A., Grunert, K., Steenkamp, JB.E.M., Wedel, M. (eds) Agricultural Marketing and Consumer Behavior in a Changing World. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-6273-3_4
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