Abstract
It is likely to seem odd to readers that a practicing journalist and editor would attempt to give advice in the thorny area of communications, especially as it relates to special interest groups in an increasingly complex and changing global food system. This is especially true since the seeming incoherence of decision making and its ramifications for food safety and other food issues are more often than not blamed on journalists and the news media. This fickle finger of blame is pointed at those of us in the trade press in the same way it is directed at the more popular entertainment media. A balanced report in the trade press is considered biased if it does not reflect the common perceptions of the industry it is covering, while those outside the industry doubt that the trade press can ever be credible. The popular press on the other hand can’t be believed, according to these critics, because it is driven by the “sensational” to attract readers and sell newspapers or newscast time.
Keywords
- Environmental Protection Agency
- Integrate Pest Management
- Coalition Building
- Quiet Revolution
- Apple Grower
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Richardson, L. (1997). Communications: Theory and Practice. In: Wallace, L.T., Schroder, W.R. (eds) Government and the Food Industry: Economic and Political Effects of Conflict and Co-Operation. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-6221-4_11
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DOI: https://doi.org/10.1007/978-1-4615-6221-4_11
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