Abstract
Stated simply, the motivation for activity based travel demand modeling is that travel decisions are activity based.
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Ben-Akiva, M.E., Bowman, J.L. (1998). Activity Based Travel Demand Model Systems. In: Marcotte, P., Nguyen, S. (eds) Equilibrium and Advanced Transportation Modelling. Centre for Research on Transportation. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-5757-9_2
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