Abstract
Since our life-world becomes more and more determined by economic purposes, many people are increasingly questioning the impact of economic growth, a constant economic pressure and an accelerating globalization on the social and natural environment. There is a growing awareness of the fundamental meaning of the moral dimension in business and society.
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This text first appeared in the CEMS Business Review 2, No. 1, pp. 27-36. On the occasion of this book it was slightly revised and expanded.
See A. Etzioni: The Moral Dimension. 1988. The Free Press. New York.
M. Riedel: Norm und Werturteil 1979. Reclam, Stuttgart p. 8.
For further reflection on the “other” Adam Smith, the classic of economic ethics, see A. Mejer-Faje & P. Ulrich (eds.): Der andere Adam Smith. Beitrage zur Neubestimmung von Ökonomie als Politischer Ökonomie. 1991. Haupt. Berne — Stuttgart.
See M. Weber: Protestant Ethic and the Spirit of Capitalism. 1985. Harper. San Francisco.
See J. Habermas: The Theory of Communicative Action. Vol. I. and II. 1985. Beacon Press. Boston.
Cf. H. Plessner: “Conditio Humana” in G. Mann & A. Heuss (eds.): Propylaen Weltgeschichte. Vol. 1. Propylaen. Berlin — Frankfurt. Pp. 33–86.
Cf. I. Kant: Grundlegung zur Metaphysik der Sitten. 1968. Standard edition. Vol. VII. (ed. W. Weischedel) Suhrkamp. Frankfurt, p. BA 7.
See J. Rawls: Political Liberalism. 1993. Columbia University Press. New York.
Kant: op.cit. p. BA 66 f.
On discourse ethics, as founded by the German philosophers K.-O. Apel and J. Habermas, see S. Benhabib & F. Dallmayr (eds.): The Communicative Ethics Controversy. 1990. MIT Press. Cambridge. For a conception of “practical socio-economics” based on discourse ethics, see P. Ulrich: Transformation der ökonomischen Vernunft. Fortschrittsperspektiven der modernen Industriegesellschaft. 1993. 3rd edition. Haupt. Berne — Stuttgart — Vienna.
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J. Mittelstrass: Wissenschaft als Lebensform. 1982. Suhrkamp. Frankfurt.
See P. Ulrich: Integrative Wirtschaftsethik. Grundlagen einer lebensdienlichen Ökonomie. 1997. Haupt & Berne — Stuttgart — Vienna.
P. Koslowski: Prinzipien der ethischen Ökonomie. 1988. Mohr. Tübingen. p. 31.
P. Ulrich: op.cit.
See as a representative proponent of this approach K. Homann & F. Blome-Dress: Wirtschafts-und Unternehmensethik. 1992. Vandenhoeck & Ruprecht. Göttingen.
See P. Ulrich: op.cit.
In an interpretative enquiry into ethical thinking-patterns of top managers in Switzerland it was found that only a minority of about 10 % of them have reached such an understanding of business ethics, whereas many more still trust the “invisible hand” of the market, or a misconception of “private” ethics of executives. See P. Ulrich & U. Thielemann: “How Do Managers Think about Market Economies and Morality? Empirical Enquires into Business-Ethical Thinking Patterns” Journal of Business Ethics 1993. Vol. 12. Pp. 879-898.
See P. Ulrich: “Brent Spar und der moral point of view. Reinterpretation eines unternehmensethischen Realfalls” Die Unternehmung 1996. Vol. 50. pp. 27–46.
See J. Rawls: op.cit. pp. 212 f.
See P. Ulrich & Ch. Sarasin (eds.): Facing Public Interest: The Ethical Challenge to Business Policy and Corporate Communications. 1995. Kluwer. Dordrecht, Boston, London.
Cf. P. Ulrich & E. Fluri: Management: Eine konzentrierte Einführung. 1995. 7th edition. Haupt. Berne — Stuttgart — Vienna.
Cf. Th. Maak: Kommunitarismus. Grundkonzept einer neuen Ordungsethi? 1996. Contributions and reports from the Institute for Business Ethics. St. Gallen. No. 72.
R.P. Nielsen: “Stages in Moving Toward Cooperative Problem Solving Employee Relation Projects” Human Resources Management 1997. Vol. 18. Pp. 2–8.
See P. Ulrich: Führungsethik. Ein grundrechteorientierter Ansatz. Contributions and reports from the Institute for Business Ethics. 1995. No. 68. St. Gallen.
Th. Maak & Y. Lunan: Weltwirtschatsethik. Globaliserung auf dem Prütstand der Lebensdienlichkeit. 1998. Haupt. Beme — Stuttgart — Vienna.
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Ulrich, P., Maak, T. (1998). Integrative Business Ethics — A Critical Approach in St. Gallen. In: Zsolnai, L. (eds) The European Difference. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-5595-7_6
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