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Profit-Optimizing Product Line Design, Selection and Pricing with Manufacturing Cost Consideration

  • Candace Yano
  • Gregory Dobson
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 10)

Abstract

Much of the literature on product line design or product line selection focuses on revenue or market share maximization, but in many cases, the true objective is to maximize profit. In this paper, we survey the literature on models that address decisions regarding the conceptual design of products to be offered, or the selection of products among a large set of potential products, and, in some cases, the prices of the offered products. We focus on the combined effects of multiple product offerings on both revenue and manufacturing costs, and emphasize models that would accommodate variable manufacturing costs, the cost of manufacturing facilities, and/or engineering design costs of some form. The paper concludes with promising directions for future research.

Keywords

Profit-Optimizing Product Line Design Selection Pricing with Manufacturing Cost Considerations: A Survey 

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Copyright information

© Springer Science+Business Media New York 1998

Authors and Affiliations

  • Candace Yano
    • 1
  • Gregory Dobson
    • 2
  1. 1.University of California at BerkeleyUSA
  2. 2.University of RochesterUSA

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