Design for Variety

  • Mark Martin
  • Warren Hausman
  • Kosuke Ishii
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 10)


Companies seek various methods to stay competitive; one possible method to gain customers and enhance competitiveness is to offer increased variety to the marketplace. However, increasing the amount of variety within a company has costs, which the company of course seeks to reduce. In this chapter we first discuss some specific challenges that companies such as Boeing, Denso, HP, and Seagate have with increased variety. We then present our Design for Variety (DFV) research. It focuses on methodologies that will help companies quantify the costs of providing variety and will qualitatively guide designers in developing products that incur minimum variety costs. Our proposed tools incorporate both quantitative indices and qualitative design charts.


Commonality Modularity Late-Point Differentiation Supply Chain Design for Manufacturability 


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Copyright information

© Springer Science+Business Media New York 1998

Authors and Affiliations

  • Mark Martin
    • 1
  • Warren Hausman
    • 1
  • Kosuke Ishii
    • 1
  1. 1.Stanford UniversityUSA

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