Abstract
The level of competition is intensifying as the business environment shifts from national to global. This increase in competition, as evidenced by the growing presence of German and Japanese products in US markets, has often focused on developing new and improved products to meet specific customers’ needs. This is forcing companies to match or surpass their competitors’ products in terms of quality, price and service in order to survive. As customers become more value conscious and selective in the products they buy, companies have begun to focus their attention on ways in which they can attain long-term market share and profitability through enhanced product development practices.
The authors wish to thank the Academic Challenge Grant of the Information Systems and Operations Management Department at The University of Toledo for its financial support.
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Vonderembse, M.A., Van Fossen, T. (1998). Quality function deployment. In: Handbook of Total Quality Management. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-5281-9_22
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DOI: https://doi.org/10.1007/978-1-4615-5281-9_22
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