Abstract
This chapter proposes a methodological approach to studying buyer-seller interactions to understand corporate social capital in consumer services. The method combines the theoretically strong game theory tradition with newer dyadic modeling that should provide fruitful means of characterizing buyer-seller relations.
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© 1999 Springer Science+Business Media New York
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Iacobucci, D. (1999). Customer Service Dyads: Diagnosing Empirical Buyer-Seller Interactions along Gaming Profiles in a Dyadic Parametric Space. In: Leenders, R.T.A.J., Gabbay, S.M. (eds) Corporate Social Capital and Liability. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-5027-3_9
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DOI: https://doi.org/10.1007/978-1-4615-5027-3_9
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-7284-4
Online ISBN: 978-1-4615-5027-3
eBook Packages: Springer Book Archive