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An Examination of the Dimensions of Market Orientation in the Polish Retail Sector

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Abstract

Today, the retail sector in Poland is a combination of privatized state-owned firms, start-up private firms and foreign investment/joint-venture firms. Prior to “shock therapy” in 1989, 95 percent of retail sales in Poland were generated by state and cooperative organizations (Wojciech and Jeffrey 1997). Of all of the Polish state industries to be privatized, retailing was the first. By 1998, the Polish Ministry of the Treasury estimated that close to 100 percent of retail firms in Poland were privately owned.

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Rajeev Batra

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© 1999 Springer Science+Business Media New York

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Huddleston, P., Good, L. (1999). An Examination of the Dimensions of Market Orientation in the Polish Retail Sector. In: Batra, R. (eds) Marketing Issues in Transitional Economies. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-5009-9_6

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  • DOI: https://doi.org/10.1007/978-1-4615-5009-9_6

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4613-7275-2

  • Online ISBN: 978-1-4615-5009-9

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