Abstract
Before 1979, when Deng Xiao Ping declared his open-door policy, China’s consumers had little choice in the marketplace. They had to consume products of dismal quality produced by state-owned enterprises in a regulated market. Today, China’s consumers have vast selection in a large variety of categories from low-end/budget items to luxury goods. They have access to new media and information. They are exposed to branded goods and their logos and advertisements. Modern retail stores are rising everywhere (Schmitt forthcoming).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
The Gallup Organization. 1997 Survey: The People’ s Republic of China-Consumer Attitudes and Lifestyle Trends. Princeton: The Gallup Organization, 1998.
Li, Conghua. China: The Consumer Revolution. Toronto: John Wiley and Sons, 1998.
Schmitt, Bernd. From Politics and Production to Markets and Consumption: Capitalizing on China’ s Consumer Revolution. New York: The Free Press, forthcoming.
Schmitt, Bernd and Gito DeBoek. “Differential Patterns in Consumer Purchase Preferences Using Self-Organizing Maps.” In Visual Explorations in Finance, edited by Guido DeBoeck and Teuvo Kohonen. London: Springer, 1998.
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 1999 Springer Science+Business Media New York
About this chapter
Cite this chapter
Schmitt, B.H. (1999). Consumer Segmentation in China. In: Batra, R. (eds) Marketing Issues in Transitional Economies. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-5009-9_4
Download citation
DOI: https://doi.org/10.1007/978-1-4615-5009-9_4
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-7275-2
Online ISBN: 978-1-4615-5009-9
eBook Packages: Springer Book Archive