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Do Timing and Modes of Entry in China Matter to Market Share Position and Profitability?

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Marketing Issues in Transitional Economies
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Abstract

There is little doubt that China has become a hot investment location in the world today. Foreign investments in China have expanded dramatically to reach an annual total of US$34 billion in 1994 and 1995, and US$42.6 billion in 1996. China was the second largest recipient of foreign direct investment in the world, after the United States, for two years in a row in 1993 and 1994. By the end of 1996, 284,000 foreign enterprises have been approved by the Chinese authorities, of which 140,000 have been in operation. According to the Industrial Census of China for 1995, foreign enterprises accounted for 17 percent of overall GDP of China. The role of foreign enterprises in China’s export was phenomenal. They accounted for 47.3 percent of China’s total foreign trade volume, i.e., US$137.1 billion in China’s total trade volume of US$289.9 billion in 1996.

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Rajeev Batra

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Pan, Y., Li, X. (1999). Do Timing and Modes of Entry in China Matter to Market Share Position and Profitability?. In: Batra, R. (eds) Marketing Issues in Transitional Economies. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-5009-9_13

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  • DOI: https://doi.org/10.1007/978-1-4615-5009-9_13

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4613-7275-2

  • Online ISBN: 978-1-4615-5009-9

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