Abstract
This paper looks at programming from the perspective of who controls it, who buys it, what it all means, and how Digital TV may be a catalyst for its change. It shows how interactive television may neutralize the coercive effects of traditional programming and empower a generation to rethink its relationship to the mediaspace and itself
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© 1999 Springer Science+Business Media New York
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Rushkoff, D. (1999). The End of the Story. In: Gerbarg, D. (eds) The Economics, Technology and Content of Digital TV. Economics of Science, Technology and Innovation, vol 15. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4971-0_7
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DOI: https://doi.org/10.1007/978-1-4615-4971-0_7
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-7256-1
Online ISBN: 978-1-4615-4971-0
eBook Packages: Springer Book Archive