Abstract
This chapter classifies segmentation bases into four categories. A literature review of bases is provided and the available bases are evaluated according to the six criteria for effective segmentation described in chapter 1. The discussion provides an introduction to parts 3 and 4 of the book, where some special topics and new application areas are examined.
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© 2000 Springer Science+Business Media New York
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Wedel, M., Kamakura, W.A. (2000). Segmentation Bases. In: Market Segmentation. International Series in Quantitative Marketing, vol 8. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4651-1_2
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DOI: https://doi.org/10.1007/978-1-4615-4651-1_2
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-7104-5
Online ISBN: 978-1-4615-4651-1
eBook Packages: Springer Book Archive