Abstract
Lifestyle segmentation has been one of the most popular forms of market segmentation in the literature. We devote this chapter to a review of psychographics as it is applied to values and lifestyle segmentation.
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© 2000 Springer Science+Business Media New York
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Wedel, M., Kamakura, W.A. (2000). General Unobservable Bases: Values and Lifestyles. In: Market Segmentation. International Series in Quantitative Marketing, vol 8. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4651-1_16
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DOI: https://doi.org/10.1007/978-1-4615-4651-1_16
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-7104-5
Online ISBN: 978-1-4615-4651-1
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