Abstract
We describe a very general approach to response-based segmentation. Market segments are formed in the context of model structures in which multiple dependent variables are involved, and both dependent and independent variables are potentially measured with error: structural equation models. The method subsumes several specialized models, such as mixtures of simultaneous equations and confirmatory factor analysis. We start with a brief introduction to structural equation models.
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© 2000 Springer Science+Business Media New York
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Wedel, M., Kamakura, W.A. (2000). Model-Based Segmentation Using Structural Equation Models. In: Market Segmentation. International Series in Quantitative Marketing, vol 8. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4651-1_13
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DOI: https://doi.org/10.1007/978-1-4615-4651-1_13
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-7104-5
Online ISBN: 978-1-4615-4651-1
eBook Packages: Springer Book Archive