Abstract
Before delving into details of marketing model building, we discuss the potential benefits that can be derived from models.
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© 2000 Springer Science+Business Media Dordrecht
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Leeflang, P.S.H., Wittink, D.R., Wedel, M., Naert, P.A. (2000). Benefits from using marketing models. In: Building Models for Marketing Decisions. International Series in Quantitative Marketing, vol 9. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4050-2_3
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DOI: https://doi.org/10.1007/978-1-4615-4050-2_3
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-7923-7813-6
Online ISBN: 978-1-4615-4050-2
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