Abstract
We now examine the determinants of model implementation. We categorize the dimensions that contribute to the likelihood of implementation as follows:1
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• model-related dimensions;
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• organization-related dimensions;
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• implementation-strategy dimensions.
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© 2000 Springer Science+Business Media Dordrecht
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Leeflang, P.S.H., Wittink, D.R., Wedel, M., Naert, P.A. (2000). Determinants of model implementation. In: Building Models for Marketing Decisions. International Series in Quantitative Marketing, vol 9. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4050-2_19
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DOI: https://doi.org/10.1007/978-1-4615-4050-2_19
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-7923-7813-6
Online ISBN: 978-1-4615-4050-2
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