Abstract
In modern marketing much attention is devoted to competition.l The intensity of competition may have increased over time because the economic climate of the (early) 1980s and (early) 1990s was characterized by minimal growth in many markets. Further, a higher rate of new-product introductions and reactions to new entries2 may result from as well as contribute to a higher intensity of competition.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2000 Springer Science+Business Media Dordrecht
About this chapter
Cite this chapter
Leeflang, P.S.H., Wittink, D.R., Wedel, M., Naert, P.A. (2000). Modeling competition. In: Building Models for Marketing Decisions. International Series in Quantitative Marketing, vol 9. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4050-2_11
Download citation
DOI: https://doi.org/10.1007/978-1-4615-4050-2_11
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-7923-7813-6
Online ISBN: 978-1-4615-4050-2
eBook Packages: Springer Book Archive