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The Manufacturing/Marketing Interface: Critical Strategic and Tactical Linkages

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Perspectives in Operations Management

Abstract

Presented at the Conference Perspectives in Operations Management in honor of Prof. Elwood S. Buffa, Nov. 2–3, 1991, at UCLA. Research support from the LEK Partnership, the Stanford Graduate School of Business, and the Stanford School of Engineering is gratefully acknowledged. Dr. Sara Beckman of Hewlett-Packard provided valuable conceptual suggestions during the formative stages of this project. Timothy Hough and Timothy Scholes of LEK furnished valuable suggestions at a later stage of this project.

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References

  • Beckman, Sara L., Boiler, William A., Hamilton, Stephen A., and Monroe, John W. (1989), “Using Manufacturing as a Competitive Weapon: The Development of a Manufacturing Strategy”, Chapter 3 of Strategic Manufacturing: Dynamic New Directions for the 1990’s, Patricia E. Moody, (Ed.). Dow Jones-Irwin, APICS Series in Production Management, November 1989.

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  • Fisher and Yates, Statistical Tables for Biological. Agricultural and Medical Research, Fifth Edition, Hafner Publishing Company, New York, 1957, p. 59.

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  • Hausman, Warren H. and Montgomery, David B. (1985),“Managing the Marketing/Manufacturing Interface,” Issues (Autumn); reprinted in Gestion 2000 (Vol.2, No.5, 1986).

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  • Hausman, Warren H. and Montgomery, David B. (1990),”Making Manufacturing Market Driven,” Research Paper #1103, Graduate School of Business, Stanford University.

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  • Hayes, Robert H., and Wheelwright, Stephen C.( 1984), Restoring Our Competitive Edge: Competing Through Manufacturing, John Wiley & Sons, 1984.

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Author information

Authors and Affiliations

  1. Department of Industrial Engineering and Engineering Management, Stanford University, USA

    Warren H. Hausman

  2. Graduate School of Business, Stanford University, USA

    David B. Montgomery (Robert A. Magowan Professor of Marketing and Business School Trust Fellow Graduate School of Business)

Authors
  1. Warren H. Hausman
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  2. David B. Montgomery
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Editor information

Editors and Affiliations

  1. Anderson Graduate School of Management, UCLA, Los Angeles, California, USA

    Rakesh K. Sarin (Paine Professor of Management) (Paine Professor of Management)

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© 1993 Springer Science+Business Media New York

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Hausman, W.H., Montgomery, D.B. (1993). The Manufacturing/Marketing Interface: Critical Strategic and Tactical Linkages. In: Sarin, R.K. (eds) Perspectives in Operations Management. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-3166-1_7

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  • DOI: https://doi.org/10.1007/978-1-4615-3166-1_7

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4613-6387-3

  • Online ISBN: 978-1-4615-3166-1

  • eBook Packages: Springer Book Archive

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