Abstract
Today there are increasing indications that instead of increasing kilowatt-hour sales, electric utilities are beginning to monitor their customers’ services, changing needs and desires and adjusting their products, and methods of distribution to meet these new needs and wants of the marketplace. This is marketing, and is what product differentiation is all about.
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© 1993 Springer Science+Business Media New York
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Burns, R.E. (1993). Are Reliability-Differentiated Products Unduly Discriminatory?. In: Oren, S.S., Smith, S.A. (eds) Service Opportunities for Electric Utilities: Creating Differentiated Products. Topics in Regulatory Economics and Policy Series, vol 13. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-3140-1_16
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DOI: https://doi.org/10.1007/978-1-4615-3140-1_16
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-6374-3
Online ISBN: 978-1-4615-3140-1
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