Abstract
There is a growing perception that the food industry is increasingly driven by consumers rather than producers. The emphasis is shifting more and more from production to marketing. The days when producers tried to persuade consumers to eat what they were able to make are still with us to some extent, but seem gradually to be disappearing. As examples, few developments of the ‘canned peas’ or ‘canned peaches’ type can be expected in the future. In this environment, the consumer is setting the agenda for the food industry and the most successful companies are those that focus on satisfying the needs and wants of food consumers. They try to find out to what consumers aspire and then market products with attributes that will meet those aspirations.
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© 1993 Springer Science+Business Media New York
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Lindley, M.G. (1993). Fat replacer ingredients and the markets for fat-reduced foods. In: Khan, R. (eds) Low-Calorie Foods and Food Ingredients. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-3114-2_5
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DOI: https://doi.org/10.1007/978-1-4615-3114-2_5
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-6362-0
Online ISBN: 978-1-4615-3114-2
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