Abstract
When we defined marketing in chapter 1 we did not specify:
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Who identified the customer needs?
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Who satisfied them?
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Who anticipated them?
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Who fixed the profit?
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References
E.R. Corner, private communication.
F.A. Paine, Package Design and Performance, Pira (1990).
D. Judd, B. Alders and T. Melis, The Silent Salesman, Octagram Books, Singapore (1989).
Data from members of INCPEN, London.
T. Melis, World of exteriors, in Food Packaging Technology International No. 1, F.A. Paine (ed.), Cornhill Publications, London (1989), pp. 58–67.
F.A. Paine (ed.), Fundamentals of Packaging, revised edition, Institute of Packaging (1981), p. 99.
L. English, Ink-Jet Printing, Domino (UK) Ltd., Bar Hill, Cambridge CB3 8IU, UK.
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© 1992 Springer Science+Business Media Dordrecht
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Paine, F.A., Paine, H.Y. (1992). Graphics and package design. In: A Handbook of Food Packaging. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-2810-4_2
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DOI: https://doi.org/10.1007/978-1-4615-2810-4_2
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