How do we measure food preferences? This is the general title of the book, and each chapter attempts to address this question in a different way. Some might say that measurement of food preferences is intrinsically easy — people generally know what they like and dislike. However, understanding why consumers like one thing and dislike another is not so easy. Such understanding is vital in any ‘real-life’ commercial context; marketing, advertising, new product development, product positioning and product tracking all require that food manufacturers understand their market, their product’s place in that market and the characteristics that define that product relative to others.


Food Choice Food Preference Personal Construct Repertory Grid Repertory Grid Technique 
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© Springer Science+Business Media Dordrecht 1994

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  • N. Gains

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