Modelling Interactions Between New Services
Telcos are faced with an increasingly volatile business environment arising from the introduction of new technologies and services, the emergence of competitors, and other changes in the business/economic/regulatory environment. In this complex situation, it can be difficult to see intuitively the full impact of one particular change on a telco’s overall operation. To help manage this complexity, there is increasing interest in the development of advanced economic models to investigate the impact on business of changes in operating environments.
KeywordsMarketing Expense Summing
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