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Food Retailers and Retailing

  • R. Brian How

Abstract

Retailing, in terms of costs, is the most important function in marketing the fresh fruits and vegetables consumers purchase for home consumption. Retailing charges account for about one-third of the amount consumers pay for these commodities, or about 40 percent of the total marketing margin.

Keywords

Fresh Fruit Food Store Produce Department Convenience Store Supermarket Chain 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

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Copyright information

© Springer Science+Business Media New York 1991

Authors and Affiliations

  • R. Brian How
    • 1
  1. 1.Cornell UniversityUSA

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