Banning Cigarette Advertising: Reasons for the Disappointing Results of the Referendum on Banning Alcohol and Tobacco Advertising in Switzerland
At the referendum* of 28 November 1993, the citizens of Switzerland were invited to vote for or against a ban on alcohol and tobacco advertising. Each of the two issues was addressed separately. Thus, for example, it was possible to vote in favour of a ban on tobacco advertising and to reject it for alcohol. Most surprisingly, only 25.6% of the Swiss electorate voted in favour of banning tobacco ads and 25.3% for a ban on alcohol ads. The 44.7% participation in the vote was relatively high. A referendum on the same subject in 1979 yielded 41% of voters in favour.
KeywordsVote Behaviour Tobacco Industry Tobacco Advertising Alcohol Advertising Campaign Opinion
Unable to display preview. Download preview PDF.