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Banning Cigarette Advertising: Reasons for the Disappointing Results of the Referendum on Banning Alcohol and Tobacco Advertising in Switzerland

  • Verena El Fehri

Abstract

At the referendum* of 28 November 1993, the citizens of Switzerland were invited to vote for or against a ban on alcohol and tobacco advertising. Each of the two issues was addressed separately. Thus, for example, it was possible to vote in favour of a ban on tobacco advertising and to reject it for alcohol. Most surprisingly, only 25.6% of the Swiss electorate voted in favour of banning tobacco ads and 25.3% for a ban on alcohol ads. The 44.7% participation in the vote was relatively high. A referendum on the same subject in 1979 yielded 41% of voters in favour.

Keywords

Vote Behaviour Tobacco Industry Tobacco Advertising Alcohol Advertising Campaign Opinion 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 1995

Authors and Affiliations

  • Verena El Fehri
    • 1
  1. 1.Association Tabagisme SuisseBernSwitzerland

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