Equipment Goods Brands

  • Philippe Malaval


Equipment goods and systems can be distinguished from intermediary goods by the fact that they stand alone: for the customer they are an independent entity. Normally they do not need to be built into another assembly. The equipment goods and systems category is much less homogeneous than the entering goods and intermediate equipment goods categories dealt with earlier. This is because in this large category there is both small equipment (individual protective equipment, office supplies, etc.) as well as very large equipment (supply of a transport aircraft or a freeway).


Sales Performance Corporate Brand Communication Campaign Airline Company Stainless Steel Tank 
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Copyright information

© Springer Science+Business Media New York 2001

Authors and Affiliations

  • Philippe Malaval
    • 1
  1. 1.Toulouse Business School (ESC Toulouse)France

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