Attitudes, Rationality, and Consumer Demand
Ever since the marginalist revolution, the analysis of consumer behavior has occupied a central place in economic thought. Indeed, its development has moulded much of the apparatus and technique that forms today’s economic tool kit. In the heyday of nineteenth century neoclassicism, preoccupation with this subject substantially absorbed the economic landscape. The notion of maximization and its counterpart of equality at the margin carried thinking about the consumer, along with the science of economics itself, to new intellectual heights.
KeywordsUtility Function Demand Function Consumer Behavior Marginal Utility Utility Maximization
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